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Category: D2C Brands

Blog posts for D2C brand founders on cash flow, pricing, and financial strategy.

Break-Even Analysis for D2C Brands: How Many Orders Do You Really Need?

How to calculate how many orders your D2C brand needs each month to break even, with a worked example and sensitivity table.

Cohort Analysis for D2C Brands: Is Your Repeat Rate Really Improving?

How D2C brands can use cohort analysis to see whether repeat purchase is improving or declining, with a simple worked example.

Which of Your Products Actually Make Money? A Guide to SKU Profitability

How to build a product-level P&L for your D2C brand, spot loss-making SKUs, and decide whether to reprice, bundle, or cut them.

The Financial Slides Every D2C Pitch Deck Needs

The four or five financial slides every D2C pitch deck needs, what each should show, and the mistakes that weaken them.

Bootstrap or Raise? How D2C Founders Can Decide

Should your D2C brand bootstrap or raise funding? The signals for each path, the dilution maths, and the options in between.

How to Build a 13-Week Cash Flow Forecast for Your D2C Brand

How to build a 13-week cash flow forecast for your D2C brand, with a worked example showing how to spot cash gaps weeks in advance.

Working Capital Financing for D2C Brands: Your Options and Their Real Cost

The main working capital financing options for D2C brands, from bank limits to revenue-based financing, and how to compare their real cost.

Scenario Planning for D2C Founders: Preparing for the Best, Base and Worst Case

How D2C founders can build conservative, base, and optimistic scenarios, set decision triggers in advance, and find their most sensitive numbers.

How to Write a Monthly Investor Update That Builds Trust

A simple structure for monthly investor updates, the key numbers to include, and tips that build trust and make your next raise easier.

Festive Season Inventory: How Much Cash Do You Really Need Before Diwali?

Festive sales start with cash going out weeks before it comes back. Here’s how D2C brands can calculate how much cash they really need before Diwali.

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