When to Actually Hire a Virtual CFO (And When Not To)
“Do we need a CFO yet?” is a question almost every D2C founder asks themselves at some point – usually right after a month that didn’t add up, or right before a big funding or inventory decision. The honest answer is: not always, and not always a full-time one. Here’s a practical way to think […]
The Pricing Mistake Costing D2C Brands Their Margins
Ask most D2C founders how they priced their hero product, and you’ll usually get one of two answers: “I looked at what competitors charge” or “it felt right for the market.” Neither answer includes the one number that actually determines whether that price makes money: true landed cost per unit, after every cost that touches […]
Why Your D2C Brand’s Cash Flow Doesn’t Match Your Sales
You had your best sales month yet. Instagram checkout is buzzing, Shopify says revenue is up 40%, and your ads are converting better than ever. Then you check your bank account and wonder where all that money actually went. If this sounds familiar, you’re not doing anything wrong – you’re just looking at the wrong […]