For D2C Brands

Virtual CFO Support Built for D2C

Tight margins, unpredictable cash flow, ad spend that changes weekly – most D2C brands are flying blind on the numbers that decide whether they scale or stall. We fix that.

Where D2C brands get stuck

01

No real visibility into cash flow between ad spend and payouts.

02

Pricing decisions made on gut feel instead of true unit economics.

03

Growth targets with no financial plan behind them.

04

No one owning the finance side while you focus on product and growth.

Services

Virtual CFO

A finance lead for your brand, without a full-time hire.

Ongoing strategic advisory that plugs directly into how your brand actually runs.

  • Monthly cash flow and P&L reviews
  • Ad spend vs. margin tracking
  • Direct access for financial decisions as they come up
  • Board/investor-ready reporting when you need it
Strategic Planning & Implementation

Turning growth targets into an executable plan.

Not a slide deck – a plan built to be run against, month over month.

  • Revenue and cost projections tied to your actual channels
  • Milestone tracking against the plan, not just at year-end
  • Course-correction built in when numbers shift
  • Clear ownership of who does what, by when

From the blog

Real D2C financial struggles, explained plainly

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Tell us where you’re stuck

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