What Investors Actually Check in a D2C Brand’s Financial Model
The 9 things investors actually test in a D2C brand’s financial model, from CAC assumptions to working capital, and how to get each one right.
D2C Unit Economics Explained: CAC, Contribution Margin and LTV (With a Worked Example)
CAC, contribution margin and LTV explained with a step-by-step worked example, plus four levers D2C founders can use to improve their unit economics.
When Discounts Grow Your D2C Brand, and When They Destroy Your Margin
Learn the maths behind discounts, how many extra sales you need to make them worth it, and smarter alternatives for D2C brands.
How RTO and COD Quietly Eat Your D2C Profits
Every refused COD order costs shipping, packaging and wasted ad spend. See the real cost of RTO with a worked example, and 7 ways D2C brands can reduce it.
How to Build a Funding Ask and Use-of-Funds Plan Investors Believe
How D2C founders can build a funding ask and use-of-funds plan from milestones and their financial model, with a worked example and common mistakes.
Website vs Marketplace vs Quick Commerce: Where Does Your D2C Brand Actually Make Money?
Compare the real margins of selling on your website, marketplaces, and quick commerce, with a worked example for D2C brands.
Raising Money for a Beauty and Personal Care Brand: The Numbers Story Investors Want
The numbers investors look for in beauty and personal care D2C brands, from influencer ROI to hero SKU repeat rates.
The Toughest Investor Questions on Your Numbers (and How to Answer Them)
The hardest questions investors ask D2C founders about their numbers, and how to answer them with confidence.
Marketplace Settlement Delays: How to Plan Your Cash Around Them
Why marketplace sales don’t equal cash in the bank, how to calculate the cash gap, and how D2C brands can plan around it.
Financial Modelling for Packaged Food Brands: Shelf Life, Distributor Margins and Working Capital
How packaged food and F&B D2C brands should model shelf life, expiry, distributor margins, and working capital.