Free Resources

Practical tools for D2C founders and MSMEs

No email walls, no fine print – free, practical resources built from the same frameworks we use with clients. Download what’s useful, and check back as we add more.

Checklist · D2C Brands

The D2C Founder’s Cash Flow Checklist

A 2-page checklist covering the numbers every D2C founder should know before scaling ad spend, raising a round, or making a big inventory bet.

  • Margin health
  • Cash timing
  • Burn & runway
  • Before you scale ad spend
Download the checklist
Coming Soon · MSMEs

The MSME Financial Model Starter Kit

A simple framework for putting together your first 3-statement financial model, built for MSMEs preparing for funding or a DPR.

Coming soon

Want it built for your brand?

These resources are a starting point – not a substitute for numbers built around your actual business.